AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Understanding whether your work ignites your passion and allows you to express yourself fully is crucial. Delve into exploring your Spark-type through a powerful tool introduced in the latest book Spark. Discovering the key elements of work that provide meaning and joy can set you on a path to feel alive at work.
Words hold a significant amount of power, going beyond mere magic to show their effectiveness in everyday interactions. Research reveals that using specific words can remarkably enhance influence, persuasion, creativity, and social connections. Unravel the secrets behind leveraging the impact of magic words for enhanced communication and influence.
Explore the captivating world of language with Jonah Berger, an expert in natural language processing and behavior change. From linguistic chameleons to the power of emotional language, discover how words can deepen connections, foster creativity, and drive cultural shifts. Gain insights into utilizing language to transform communication, connection, and influence.
Jonah Berger reflects on the evolution of what drives ideas to spread widely over the past decade. Exploring practical value and the impact of influencers, he delves into the changing dynamics of online versus offline word of mouth. Diving deeper into the power of practical information and the role of influencers in reaching a wider audience, Berger highlights the enduring psychology behind sharing ideas and the influence of word of mouth.
Confidence in language plays a pivotal role in communication effectiveness. By using words that exude certainty and decisiveness, individuals can significantly impact their persuasiveness and leadership. Understanding the language of confidence, be it through removing hesitations or projecting certainty, can enhance communication impact and empower individuals to assert influence.
Emotional language holds a powerful tool in building connections and engaging audiences. Crafting storytelling with emotional depth and authenticity can stimulate resonance and connection, fostering meaningful engagement. By incorporating emotional nuances, individuals can create impactful narratives that resonate and captivate audiences, enriching communication experiences.
The language of similarity and difference plays a crucial role in fostering connections and driving impactful communication. Aligning language to resonate with others enhances rapport and builds meaningful relationships. By acknowledging the power of similarity in forging connections and difference in stimulating creativity, individuals can navigate language to create stronger bonds and fuel creative expression.
We want to hear from YOU! Take our survey.
Have you ever wondered why some people seem to have a magical way with words, effortlessly connecting with others, inspiring change, being able to share ideas in a way that seems to bypass defenses, be wildly persuasive and lead to action and impact? What IS it that lets them do it? In today's fund and surprising conversation with Jonah Berger, we delve into the fascinating world of language, persuasion, and ethics, and reveal the secrets to harnessing the power of what my guest calls “magic words” in your everyday life.
Jonah is a world-renowned expert on natural language processing, change, word of mouth, influence, consumer behavior, and why things catch on. His latest book, Magic Words: What to Say to Get Your Way, provides a powerful toolkit and actionable techniques around the science of language and how you can use it to change minds, engage audiences, and drive action.
In today’s conversation, we explore the incredible ways in which language can impact our lives, relationships, and influence, including:
You can find Jonah at: Website | Twitter
If you LOVED this episode you’ll also love the conversations we had with Zoe Chance about ethical persuasion.
Check out our offerings & partners:
Hosted on Acast. See acast.com/privacy for more information.
Listen to all your favourite podcasts with AI-powered features
Listen to the best highlights from the podcasts you love and dive into the full episode
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
Listen to all your favourite podcasts with AI-powered features
Listen to the best highlights from the podcasts you love and dive into the full episode