The subtitle to Magic Words is what to say to get your way. I actually don't love that subtitle for two reasons, one, it can sound a little bit negative. But two, this isn't just an influence book, right? There are parts of this book which are about how to use language to be more creative and deepen social connection using language. And so it's notjust an influence book. Another subtitle we played around with was what to says to be more Creative and influence others and deepening social connection and motivate yourself. If I was more creative, I would have come up with a better option that was better than either.
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Have you ever wondered why some people seem to have a magical way with words, effortlessly connecting with others, inspiring change, being able to share ideas in a way that seems to bypass defenses, be wildly persuasive and lead to action and impact? What IS it that lets them do it? In today's fund and surprising conversation with Jonah Berger, we delve into the fascinating world of language, persuasion, and ethics, and reveal the secrets to harnessing the power of what my guest calls “magic words” in your everyday life.
Jonah is a world-renowned expert on natural language processing, change, word of mouth, influence, consumer behavior, and why things catch on. His latest book, Magic Words: What to Say to Get Your Way, provides a powerful toolkit and actionable techniques around the science of language and how you can use it to change minds, engage audiences, and drive action.
In today’s conversation, we explore the incredible ways in which language can impact our lives, relationships, and influence, including:
- The concept of "linguistic chameleons" and how adjusting your language can create stronger connections with others.
- The power of emotional language to hold attention, evoke curiosity and inspire action.
- How sharing vulnerabilities and failures can foster a sense of camaraderie, empowering others to persist in their endeavors.
- The importance of understanding similarities and differences in language, and the potential to drive creativity and cultural shifts.
You can find Jonah at: Website | Twitter
If you LOVED this episode you’ll also love the conversations we had with Zoe Chance about ethical persuasion.
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