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Defense in Depth

The Do's and Don'ts of Approaching CISOs

Jan 11, 2024
Adam Glick, CISO, PSG, discusses successful vendor outreach to CISOs, the negative impact of spamming, building trust in vendor relationships, understanding the role of a CISO, and emphasizing the importance of forming connections and building trust in the cybersecurity industry.
31:36

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Salespeople often fail to personalize their approach when reaching out to CISOs, leading to generic and irrelevant vendor messages.
  • Successful salespeople in the cybersecurity industry prioritize building trust through personalized interactions and mutual benefit.

Deep dives

Importance of Building Relationships and Doing Research

Salespeople often fail to do their homework when approaching CISOs, resulting in a high volume of generic and irrelevant vendor messages. Building a trust relationship is crucial in the cybersecurity industry, as CISOs and vendors work together to combat common threats. This requires a shift from consumer-grade selling to enterprise security. While spamming and spray-and-pray tactics may yield some leads, they can damage a vendor's reputation. Successful salespeople understand the importance of personalization, customization, and establishing meaningful business relationships.

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