AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Building Trust and Honest Communication in Vendor Relationships
This chapter explores the significance of vendors being upfront about their products and capabilities, highlighting the value of building relationships in the sales process. It also addresses the negative consequences of vendors saying 'yes' to everything and discusses the desperation and unreasonable demands faced by vendors in the industry. The chapter concludes with an ad read by sponsor Praetorian.