The Futur with Chris Do 210 - Know your audience — with Eric Moore
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Oct 12, 2022 Eric Moore, a communication strategist blending design thinking with nonviolent communication, dives deep into the intricacies of selling creative concepts. He emphasizes the importance of knowing your audience through empathy, highlighting how design thinking can transform ideas into impactful stories. Eric shares his experiences with SaaS companies, illustrating how techniques like the rose thorn bud method and effective storytelling can refine strategic communication. He also touches on the challenges faced during rapid growth in the tech space, proving that creativity can drive successful outcomes.
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Design Thinking's Value Proposition
- Design thinking helps address the challenge of selling creative ideas that don't yet exist.
- It provides a way to demonstrate value before creation, reducing client discomfort.
Know Your Audience
- The phrase "know your audience" is central to design thinking.
- Design thinking emphasizes understanding the user, making it human-centered.
Mindset and Framework
- Design thinking is both a human-centered mindset and a problem-solving framework.
- It involves understanding the user, using methods to stay on track, and involving the client.
