The Futur with Chris Do

210 - Know your audience — with Eric Moore

Oct 12, 2022

Eric Moore, a communication strategist blending design thinking with nonviolent communication, dives deep into the intricacies of selling creative concepts. He emphasizes the importance of knowing your audience through empathy, highlighting how design thinking can transform ideas into impactful stories. Eric shares his experiences with SaaS companies, illustrating how techniques like the rose thorn bud method and effective storytelling can refine strategic communication. He also touches on the challenges faced during rapid growth in the tech space, proving that creativity can drive successful outcomes.

01:10:14

Creator website

Episode guests

Eric Moore

Highlights

AI Chapters

Episode notes

Task Gap and Opportunity: A Framework for Designing Toasts

01:37

Design Thinking Is Both a Mindset and a Framework for Solving Problems

01:56

Design Thinking Stanford

00:58

Creative Ideas Can Be Tough to Sell

00:52

Intro

2min

Exploring Design Thinking

25min

Exploring the Rose Thorn Bud Technique

7min

Creative Storytelling in Design Thinking

6min

Redefining Brand Purpose

5min

Navigating Sales and Design Thinking in SaaS Growth

24min

Wrapping Up: Engaging with the Audience and Future Resources

2min

Creative ideas are tough to sell. They start vague and, until fully realized, are malleable concepts prone to change. So how do you prove the value of an idea before it is created? With design thinking, of course.

In part three of our design thinking conversation, Eric Moore joins Chris Do to discuss what is at the heart of this beloved concept: knowing your audience.

You may hear design thinking referred to as human-centered design. That idea of designing with people in mind is what makes design thinking both a mindset and a framework. And the main ingredient is empathy.

In this chat, Eric shares stories from his experience using design thinking at scale and working with enterprise-level SaaS companies. He also offers a free (no strings attached) gift that you can download from thedesignthinker.org.

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