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Think Fast Talk Smart: Communication Techniques
2. Communicating Our Multiple Selves: How to Effectively Manage Your Reputation
Jan 30, 2020
Allison Kluger, a strategic communication lecturer at Stanford, brings her expertise to discuss the art of reputation management. She highlights how our perceived selves shape both careers and social interactions. Kluger emphasizes the power of authenticity, self-awareness, and resilience in navigating reputations, especially online. The importance of balancing warmth and competence in communication is also examined, using historical examples to illustrate effective strategies. Overall, listeners gain valuable techniques for crafting their desired reputations.
15:41
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Quick takeaways
- Consistency, both offline and online, is key to curating your reputation and letting people know what you stand for.
- Being authentic is essential to building your reputation and involves aligning your intended reputation with how others perceive you, demonstrating your values and qualities consistently.
Deep dives
Defining Reputation and Managing It
Reputation is defined as the echo that precedes you into a room and the echo that remains after you leave. It is like currency, working for you even before you enter a room. Building a great reputation involves being conscious of how you enter a room, making good first impressions, being present and attentive in conversations, and consistently showing up as your true self. Consistency, both offline and online, is key to curating your reputation and letting people know what you stand for.
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