Allison Kluger

Allison Kluger, a strategic communication lecturer at Stanford, brings her expertise to discuss the art of reputation management. She highlights how our perceived selves shape both careers and social interactions. Kluger emphasizes the power of authenticity, self-awareness, and resilience in navigating reputations, especially online. The importance of balancing warmth and competence in communication is also examined, using historical examples to illustrate effective strategies. Overall, listeners gain valuable techniques for crafting their desired reputations.

In this discussion, Allison Kluger, a Stanford GSB lecturer and former producer for hit shows like Good Morning America, shares her insights on reputation management. She emphasizes the critical role of perception and the importance of a 'trust radar'—factoring in expertise, empathy, and transparency. The conversation delves into navigating reputations in the social media age and highlights the power of authentic communication. With engaging examples, Kluger outlines how vulnerability and storytelling can forge deeper connections.