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2. Communicating Our Multiple Selves: How to Effectively Manage Your Reputation
Think Fast Talk Smart: Communication Techniques
Navigating Trust: The Balance of Warmth and Competence in Reputation Management
This chapter explores the essential elements of trust and effective communication during crises, emphasizing the balance between warmth and competence. It highlights the trust radar's four key elements and uses the historical Tylenol incident as a case study in reputation management.
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