FranklinCovey On Leadership with Scott Miller cover image

FranklinCovey On Leadership with Scott Miller

Jeffrey Gitomer: Sell or Die

Aug 20, 2024
Jeffrey Gitomer, an iconic thought leader and sales expert with over 30 years in the field, shares his sales wisdom. He emphasizes the importance of finding one's zone of genius and effectively engaging with audiences amid changing landscapes. Jeffrey discusses the art of differentiation in sales and how building genuine relationships plays a crucial role in achieving success. He also tackles the challenges posed by artificial intelligence, advocating for adaptability while maintaining authentic connections.
32:45

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Jeffrey Gitomer emphasizes the necessity of adapting to current trends and maintaining connections with audiences to achieve sales success.
  • Understanding buyers' motivations and creating perceived value through emotional connections are crucial for differentiation in today’s competitive sales landscape.

Deep dives

The Path to Relevance in Selling

Maintaining relevance in the sales industry requires constant adaptation and growth. An iconic figure in sales, Jeffrey Gitomer, emphasizes the importance of embracing what's current, innovative, and future-oriented. For instance, during the pandemic, he shifted his approach by going live daily to engage with his audience, ultimately building a significant following. This proactive strategy showcases the necessity of momentum and connection in an ever-evolving marketplace.

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