Fun Problems

#46 - Why Your (GOOD) Game Won't Sell – Part 1

Feb 12, 2025
The hosts dive into the art of selling board games, emphasizing the balance between creativity and market viability. They discuss the importance of emotional pitches over technical details, exploring how branding and visual appeal impact sales. Insights into current trends show a growing demand for games designed for two players and solo play. Additionally, the hosts reveal the significance of effective pricing strategies, captivating titles, and packaging design in attracting buyers. Upcoming collaborations with publishers promise to deepen the conversation around successful game selling.
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INSIGHT

Design Product As A Pitch

  • Your product should be designed as a pitch to potential customers in stores. - Making it easy for salespeople to pitch your game increases sales chances.
INSIGHT

Friends Pitch Moments & Theme

  • Friends pitch games focusing on theme and memorable moments, not mechanics. - Designing games with standout moments and strong theme aids social recommendations.
INSIGHT

Visuals Drive Game Play

  • Having beautiful, tactile components attracts players to your game. - Visually appealing games get more table time and social shares.
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