Selling Games: Strategies and Challenges

This chapter explores essential strategies for selling games, focusing on how designers can align product design with effective sales pitches. It examines the roles of various sellers, including local game store owners and tastemakers, as well as the challenges faced by these professionals amidst a busy landscape of new titles. The discussion also highlights the contrast between the passion for games and the limitations in engaging with new releases, reflecting on both personal gaming experiences and industry trends.