James Sinclair's Business Broadcast

£11k/Month Side Hustle: NHS Nurse Building an Aesthetics Business

Jan 27, 2025
Guest
Georgie Brooker
Georgie Brooker, an NHS nurse practitioner, successfully launched Sorella Aesthetics, generating an impressive £11,000 monthly. She shares her journey of transitioning from nursing to aesthetics, tackling challenges like client retention and marketing. The discussion covers the unregulated nature of the aesthetics industry and the importance of pricing integrity. Georgie emphasizes effective word-of-mouth strategies and the balance between her nursing career and side hustle, all while maintaining ethical practices in a competitive landscape.
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Episode notes
1
Intro
00:00 • 2min
2
Exploring Untapped Content Marketing Opportunities and Brand Legacy
01:54 • 6min
3
Aesthetics and Aspirations
07:52 • 6min
4
Celebrity Encounters and Community at Rossi Parlor
13:39 • 4min
5
Humorous Anecdotes and Streamlined Financial Solutions
17:40 • 3min
6
Navigating Aesthetics: From Nurse to Entrepreneur
20:59 • 9min
7
Navigating Aesthetics: Regulation and Opportunity
29:34 • 13min
8
Maintaining Pricing Integrity and Focusing on the Right Clientele
42:54 • 3min
9
Word-of-Mouth and Wealth in Aesthetics
45:57 • 4min
10
Exploring Aesthetics and Customer Attraction Strategies
49:32 • 2min
11
Balancing Act: Life, Work, and Side Hustles
51:42 • 8min