James Sinclair's Business Broadcast podcast

£11k/Month Side Hustle: NHS Nurse Building an Aesthetics Business

Jan 27, 2025

Georgie Brooker, an NHS nurse practitioner, successfully launched Sorella Aesthetics, generating an impressive £11,000 monthly. She shares her journey of transitioning from nursing to aesthetics, tackling challenges like client retention and marketing. The discussion covers the unregulated nature of the aesthetics industry and the importance of pricing integrity. Georgie emphasizes effective word-of-mouth strategies and the balance between her nursing career and side hustle, all while maintaining ethical practices in a competitive landscape.

59:56

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Episode guests

Georgie Brooker

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Georgie Brooker's vision for her aesthetics business includes expanding to a landmark clinic with a training academy to elevate service quality.

A major challenge for Georgie is effectively managing client relationships and marketing to consistently attract new quality clients amidst fierce competition.

Georgie emphasizes the importance of a strong digital presence and branding to differentiate her clinic and attract a premium clientele against cheaper alternatives.

Deep dives

Georgie's Ambitious Growth Goals

Georgie Brooker runs an aesthetics company generating approximately £11,000 per month. While she describes her situation as a profitable job, she aims to transform her business into a landmark clinic with a broader reputation. This includes expanding her team and ultimately establishing a chain of clinics integrated with a training academy. Her vision emphasizes the importance of not only increasing revenue but also ensuring the quality of service remains high as she scales her operations.

Intro

2min

Exploring Untapped Content Marketing Opportunities and Brand Legacy

6min

Aesthetics and Aspirations

6min

Celebrity Encounters and Community at Rossi Parlor

4min

Humorous Anecdotes and Streamlined Financial Solutions

3min

Navigating Aesthetics: From Nurse to Entrepreneur

9min

Navigating Aesthetics: Regulation and Opportunity

13min

Maintaining Pricing Integrity and Focusing on the Right Clientele

3min

Word-of-Mouth and Wealth in Aesthetics

4min

10.

Exploring Aesthetics and Customer Attraction Strategies

2min

11.

Balancing Act: Life, Work, and Side Hustles

8min

Sign up to Revolut Business at www.revolut.com/rb/james50 before 5th February 2025 and top up your account to receive a £50 welcome bonus. T&Cs apply.

This week, James and JB explore how an NHS nurse built an impressive £11k/month side business in aesthetics. They’ll dive into her journey and the challenges ahead.

Welcome to the Business Broadcast Podcast! Each week James brings on the show an entrepreneur who shares their biggest challenges and struggles in business.

James coaches the business owner through these challenges by asking those hard hitting questions in order to get to the bottom of these problems and help the business owner soar to success.

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