Georgie Brooker, an NHS nurse practitioner, successfully launched Sorella Aesthetics, generating an impressive £11,000 monthly. She shares her journey of transitioning from nursing to aesthetics, tackling challenges like client retention and marketing. The discussion covers the unregulated nature of the aesthetics industry and the importance of pricing integrity. Georgie emphasizes effective word-of-mouth strategies and the balance between her nursing career and side hustle, all while maintaining ethical practices in a competitive landscape.