3min chapter

James Sinclair's Business Broadcast podcast cover image

£11k/Month Side Hustle: NHS Nurse Building an Aesthetics Business

James Sinclair's Business Broadcast podcast

CHAPTER

Maintaining Pricing Integrity and Focusing on the Right Clientele

This chapter explores the challenges business owners face in upholding pricing integrity, particularly during low seasons when competition may pressure them to lower prices. It emphasizes the value of having fixed pricing strategies, nurturing existing client relationships, and leveraging referrals for growth instead of fixating on new customer acquisition.

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