Marketing Trends

Strategic Thinking and Execution

Jun 26, 2024
Jill Thomas, Chief Marketing and Customer Experience Officer at PGA TOUR Superstore, shares her insights on marketing in the evolving golf retail landscape. She discusses the challenges of reaching diverse consumers with varying motivations and the importance of building a high-functioning marketing team amid limited resources. Jill emphasizes the crucial role of trust and creativity in executing a multi-year transformation plan. She also highlights the integration of AI and AR in creating immersive shopping experiences, and the need for a strong content strategy to engage audiences effectively.
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