In a captivating discussion, Jill Thomas, an intuitive hypnotherapist and author with over 18 years of experience, unveils the transformative power of hypnotherapy. She delves into how it helps reshape habits and enhances focus. Jill contrasts hypnotic and flow states, sharing insights on using music for better performance. She clears up misconceptions about hypnosis, emphasizing its therapeutic benefits and even explores past life regression to unlock emotional growth. Tune in to discover how hypnotherapy can guide you to a more fulfilled life!

Jill Thomas, Chief Marketing and Customer Experience Officer at PGA TOUR Superstore, shares her insights on marketing in the evolving golf retail landscape. She discusses the challenges of reaching diverse consumers with varying motivations and the importance of building a high-functioning marketing team amid limited resources. Jill emphasizes the crucial role of trust and creativity in executing a multi-year transformation plan. She also highlights the integration of AI and AR in creating immersive shopping experiences, and the need for a strong content strategy to engage audiences effectively.