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Strategic Thinking and Execution

Marketing Trends

CHAPTER

Navigating Marketing Transition in Golf Retail

This chapter explores a leader's journey into a new marketing role within the golf retail sector, transitioning from major brands like PepsiCo. It covers the challenges of building a lean marketing team, adapting strategies during the COVID-19 pandemic, and the importance of long-term vision and digital transformation. The discussion also highlights the evolution of content distribution channels and the impact of social media and performance marketing on audience engagement.

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