Boardroom Talks
How Athletes Have Created the Next Generation of Media Companies | Boardroom x All the Smoke Productions
Nov 19, 2024
Matt Barnes, a former NBA player and co-host of the award-winning podcast 'All the Smoke,' shares his journey from athlete to media mogul. He recalls how the show began with casual barbershop-style chats and evolved into a powerful platform. Barnes discusses the impact of athlete-driven narratives and the cultural shift regarding cannabis in sports. He delves into the challenges of navigating media deals, building partnerships, and the importance of authenticity in storytelling. His reflections emphasize patience and a long-term vision for success.
01:05:57
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Quick takeaways
- Matt Barnes and Stephen Jackson transformed athlete storytelling through their podcast 'All the Smoke' by creating candid, relatable conversations reminiscent of barbershop discussions.
- The podcast's growth involved overcoming initial skepticism and navigating media partnerships, culminating in a successful collaboration with DraftKings for expanded production capabilities.
Deep dives
The Creation of 'All the Smoke'
The vision behind 'All the Smoke' originated when Matt Barnes transitioned from NBA player to media personality, focusing on creating an engaging platform for authentic discussions. His desire to address issues like the cannabis stigma within the league motivated him to advocate for current players who faced similar challenges. Initially hesitant about entering the media scene due to the traditional athlete-media dynamic, Barnes eventually embraced this new path, leading to the conception of the podcast. The show aims to emulate the candid conversations often held informally among friends, fostering an environment where guests can share their true selves.
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