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31min chapter
How Athletes Have Created the Next Generation of Media Companies | Boardroom x All the Smoke Productions
Boardroom Talks
The Evolution of Athlete Media Influence
This chapter examines the transformative impact athletes have in the realm of sports media as they create their own narratives through new platforms. It addresses the balance between authentic storytelling and corporate influence, emphasizing the need for authenticity in a saturated market. Additionally, the speakers reflect on their entrepreneurial journey and the importance of trust and personal growth in crafting a successful media brand.
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