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From Barbershop Talk to Media Empire
This chapter explores the journey of a podcast inspired by casual conversations akin to barbershop discussions, highlighting its evolution into a unique format that embraces smoking culture. It features insights from a former NBA player on cannabis use during his career and reflects on the changing perceptions in the sports community. Additionally, it addresses the challenges of transforming a successful podcast into a media company, emphasizing partnerships, strategic negotiations, and the importance of adaptability in the industry.