ADSN
What any company can do to can improve ad measurement today, and the top measurement trends to know, with Andrew Covato
Jul 15, 2024
Andrew Covato, former measurement lead at Netflix, Meta, Snap, and Google, discusses ad measurement trends. Topics include challenges in ad measurement, alternative measurement methods like post-purchase surveys, and strategies to improve ad measurement for both enterprise and smaller advertisers.
37:31
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Quick takeaways
- Collaboration with VideoAmp enhances transparency and benefits Snap and advertisers.
- Embracing incrementality in advertising can provide a competitive edge and improve ROI.
Deep dives
Snap Opens Walls for Video Amp Collaboration
Snap's decision to collaborate with Video Amp for cross media planning marks a departure from walled garden strategies. This move provides transparency and access to inventory, benefiting both Snap and potential advertisers. The shift towards open collaboration is seen as a positive step in enhancing privacy and advancing technology.
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