What any company can do to can improve ad measurement today, and the top measurement trends to know, with Andrew Covato
ADSN
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Challenges and Opportunities in Ad Measurement
The chapter explores the obstacles in implementing advanced measurement techniques in advertising, including the education challenge, technological hurdles, and internal politics. It emphasizes the potential for advertisers to enhance their strategies and outperform competitors by adopting tailored measurement solutions, using the example of iOS 14 to illustrate the impact of accurate measurement on performance and auction prices.
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