Challenges and Opportunities in Ad Measurement

This chapter delves into the complexities and challenges companies face in improving ad measurement, such as differentiation in a saturated media market, providing effective measurement solutions, and building trust with advertisers by offering reliable data and analytics capabilities. The conversation also emphasizes the importance of privacy-enhancing technologies, data collaboration, and partnering with platforms possessing the necessary expertise to navigate the competitive ad landscape, while discussing the evolving role of retail media networks in managing customer relationships and utilizing data.