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6min chapter
What any company can do to can improve ad measurement today, and the top measurement trends to know, with Andrew Covato
Taking Inventory
Improving Ad Measurement for Enterprise and Smaller Advertisers
Learn about key strategies to enhance ad measurement, including educating the C-suite on incrementality for enterprise advertisers and avoiding sole reliance on Google Analytics for smaller businesses by experimenting with various measurement methods.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode