Stacking Growth | The B2B Marketing Podcast S2 E29 - How to Determine your Marketing Tech Stack | Darrell Alfonso
Aug 18, 2022
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
Introduction
00:00 • 2min
Book Review - Should I Self-Publish or Use a Publisher?
02:18 • 2min
Self-Publishing
04:18 • 2min
How Do You Explain Marte to the Uninformed?
06:24 • 3min
Is Your Marketing Team Using Too Much Technology?
09:12 • 3min
Marketing Strategy to Business Objects
12:31 • 2min
Do We Really Get Rid of Technology?
14:21 • 2min
How Do You Think About Structurallamartec?
16:29 • 4min
Marketing Automation - What's the Fastest Hack?
20:17 • 3min
How Do You Structure Your Marketing Team?
23:33 • 4min
Is Product Marketing a Product, an Engineering Function?
27:32 • 4min
The Relationship Between Marketing and Sales
31:18 • 3min
Is There a False Dicodomy in Marketing Automation?
33:57 • 3min
Marketing It Has Always Been Difficult to Measure
37:23 • 2min
Marketing Technology - I'm Not Going to Marketing and Technology Venders Anymore, Right?
39:04 • 3min
Marketing Basics - It's Back to the Basics
41:42 • 3min
The Future of Marketing Operations
44:17 • 3min
Is There a Future in Marketing?
47:34 • 5min