The Future of Marketing Operations

I love to end with just your thoughts on the future, and only canat a question there. And that is, i'd assume maybe you are too, that no future marketers will come out of marketing operations. I don't know yet if that's materialized. You still think we have a ways to go in terms of kind of the journey of the the career of this persona? That's a fascinating question. But, and this's a big but, i still think they're on track. Because i think that the days of commercial type advertising, mark traditional type adver sing everything based on customer sentiment has slowly declining.