S2 E29 - How to Determine your Marketing Tech Stack | Darrell Alfonso
Stacking Growth | The B2B Marketing Podcast
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Marketing It Has Always Been Difficult to Measure
Marketing has always been difficult to measure, but it needs to be measured. Leadership wants to see is in its totality, am i spending efficiently? To generate a return on investment. And that return is in did i sell more stuff? So i'm doing things as a marketer at every stage of my of the journey that are moving me towards a more efficient and higher return on investment for business performance.
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