The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship 415: Customer.io: 18 Months to $10K MRR, 10 Years to $70M ARR - with Colin Nederkoorn
Oct 10, 2024
Colin Nederkoorn, co-founder and CEO of Customer.io, shares insights from his journey growing the company to $70M ARR. He discusses the pivotal challenges in securing initial customers and achieving product-market fit. The conversation unveils how Customer.io empowers businesses with personalized messaging through first-party data. Colin emphasizes the importance of user feedback in product development and touches on the significance of personal passions, like food and cooking, in his entrepreneurial life.
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Early Customer.io Startup Story
- Customer.io started as a naive solution for sending targeted behavioral messages with manual backend work.
- The co-founders persevered through slow growth and primitive tooling to achieve success.
Sustained Growth Drives Scale
- Sustained high percentage growth over time leads to rapid business scale.
- Growth compounds particularly fast once reaching millions in annual recurring revenue.
Define Business Before Building
- Define what type of business you want based on your strengths and desires before building.
- This includes target market, product complexity, revenue model, and long-term enjoyment.