Colin Nederkoorn

Colin Nederkoorn, co-founder and CEO of Customer.io, shares insights from his journey growing the company to $70M ARR. He discusses the pivotal challenges in securing initial customers and achieving product-market fit. The conversation unveils how Customer.io empowers businesses with personalized messaging through first-party data. Colin emphasizes the importance of user feedback in product development and touches on the significance of personal passions, like food and cooking, in his entrepreneurial life.

Colin Nederkoorn, co-founder of customer.io, is known for his unique approach to marketing automation, while his partner John brings expertise in analytics tools. They discuss their unconventional journey, starting with no savings and bootstrapping a SaaS app. Colin emphasizes the importance of balancing innovation with best practices and shares insights on building a remote team. The duo also highlights their commitment to supporting the bootstrapping startup community and reflect on early marketing strategies that helped them thrive.