The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship cover image

415: Customer.io: 18 Months to $10K MRR, 10 Years to $70M ARR - with Colin Nederkoorn

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

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Harnessing Customer.io for Targeted Messaging

This chapter explores how Customer.io assists mid-market companies in crafting personalized customer journeys using first-party data. It highlights the integration of various data sources and the importance of accurate customer profiling to enhance marketing efforts and communication precision.

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