Tom Hamling, Founder and Chief Creative Officer of The Mayor, is a creative force behind iconic ads, including award-winning Super Bowl campaigns. He discusses the role of storytelling in branding, emphasizing how emotions and humor drive consumer connections. Tom shares insights into the evolution of collaboration in advertising, highlighting the balance between client input and creative freedom. He also reveals the artistry behind memorable jingles and advertising moments, showcasing the challenges and triumphs of capturing audience loyalty in a competitive market.