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6min chapter
TOM HAMLING: Adman for the People
Creativity in Captivity
Revamping Collaboration in Advertising
This chapter examines the shift from adversarial relationships in advertising agencies to a more collaborative 'writer's room' dynamic, emphasizing client involvement as essential for creativity and problem-solving. It discusses the balance of client input in the creative process, warning that too much feedback can hinder the original intent while highlighting the importance of compelling branding strategies.
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