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3min chapter
TOM HAMLING: Adman for the People
Creativity in Captivity
The Art of Branding: Storytelling and Strategy
This chapter examines how branding is influenced by target demographics and the key role of storytelling in building brand identity. It highlights the significance of tone, aesthetics, and narrative in marketing, using real-world examples to illustrate effective strategies for different age groups.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode