10min chapter

Creativity in Captivity cover image

TOM HAMLING: Adman for the People

Creativity in Captivity

CHAPTER

The Power of Branding and Advertising

This chapter explores the vital role of branding in business and its remarkable influence on popular culture, featuring memorable jingles and iconic advertising moments. It highlights the collaborative nature of creating impactful content, as seen in campaigns like Avocados from Mexico and during the Super Bowl. The discussion also humorously examines celebrity endorsements and the absurdities involved in perfume marketing, showcasing the artistry behind branding.

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