TOM HAMLING: Adman for the People
Creativity in Captivity
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The Power of Branding and Advertising
This chapter explores the vital role of branding in business and its remarkable influence on popular culture, featuring memorable jingles and iconic advertising moments. It highlights the collaborative nature of creating impactful content, as seen in campaigns like Avocados from Mexico and during the Super Bowl. The discussion also humorously examines celebrity endorsements and the absurdities involved in perfume marketing, showcasing the artistry behind branding.
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