The School of Greatness

Pixar’s Formula For Storytelling Success & Emotional Persuasion w/ Founder Ed Catmull EP 1474

Jul 26, 2023

Ed Catmull, co-founder of Pixar Animation Studios and author of 'Creativity, Inc.,' shares invaluable insights on storytelling and creativity. He discusses Pixar's groundbreaking techniques for tapping into human emotions, emphasizing character development as key to audience connection. Catmull reveals how Pixar expertly balances humor, emotion, and suspense in narratives. Additionally, he reflects on the collaborative magic behind classics like 'Toy Story' and 'Coco,' showcasing the importance of authenticity and cultural research in impactful storytelling.

01:06:08

Creator website

Episode guests

Ed Catmull

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Episode notes

Intro

1min

The Pixar Journey: Creation and Collaboration

15min

Navigating the Complex Legacy of a Visionary

2min

Navigating Collaboration and Creativity at Pixar

30min

Cultural Resonance in Pixar Films

9min

Challenges and Creativity at Pixar

6min

The Transformative Journey of Storytelling in 'Coco'

3min

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This episode is PART ONE of a powerful two-part interview series with Pixar Founder, Ed Catmull. Lewis and Ed dive into the strategies Pixar implements to strategically stimulate different aspects of the human mind to evoke intended emotions, with a focus on character development as a pivotal element in fostering a deep connection between the audience's minds and the story.

For over twenty-five years, Pixar has dominated the world of animation, producing #1 box office hits that include iconic works such as Toy Story, Frozen, Cars, and The Incredibles. Pixar’s works have grossed more than $14 billion at the worldwide box office, and won twenty-three Academy Awards®, 10 Golden Globes Awards, and 11 Grammys, among countless other achievements.

In this episode you will learn,

Pixar’s insider techniques that tap into the human mind and create emotional connections with audiences.
The firsthand principles and ideas discussed in "Creativity, Inc." that inspired a generation
How to strategically stimulate different aspects of the human mind in order to evoke an intended emotion
How character development plays a crucial role in Pixar films, and fosters a deep connection between the audience's minds and the story
The magic formula revealing how Pixar masterfully balances humor, emotion, and suspense in their narratives, captivating audiences and maintaining engagement throughout the film.

For more information go to www.lewishowes.com/1474

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