3min chapter

The School of Greatness cover image

Pixar’s Formula For Storytelling Success & Emotional Persuasion w/ Founder Ed Catmull EP 1474

The School of Greatness

CHAPTER

The Transformative Journey of Storytelling in 'Coco'

This chapter explores the creative journey of the film 'Coco', detailing how the initial concept evolved and the significance of cultural experiences in storytelling. It also highlights the passion-driven decision-making process within the creative team, emphasizing how this focus can streamline story selection.

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