Future of Agriculture Category Design with Dan Schultz
Aug 29, 2024
Dan Schultz, lead category designer at Schultz Collaborative, specializes in helping agtech companies innovate their product commercialization. In this engaging discussion, he emphasizes the shift from mundane marketing narratives to compelling storytelling. Schultz reveals how businesses can redefine markets through category design, fostering community engagement and sustainable practices. He highlights innovations like Carbon Robotics' laser weeder and the impact of local agriculture in revitalizing rural economies—encouraging a movement toward meaningful industry change.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 4min
Redefining Markets: The Power of Category Design
03:58 • 19min
Empowering Local Agriculture
23:12 • 5min
Mastering Category Design
28:21 • 6min
Revolutionizing Agriculture: The Laser Weeder Innovation
34:09 • 8min
Innovating Through Category Design: A Visionary Approach to Agriculture
41:51 • 5min