Future of Agriculture cover image

Category Design with Dan Schultz

Future of Agriculture

00:00

Mastering Category Design

This chapter explores category design through the success of a company in the strip tillage market, emphasizing the crafting of a strong belief system among farmers. It highlights the significance of nurturing true fans over mere followers, advocating for a focused approach to building a loyal customer base.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app