Category Design with Dan Schultz
Future of Agriculture
Redefining Markets: The Power of Category Design
This chapter explores the concept of category design, encouraging businesses to innovate and create new demand rather than just competing in existing markets. Through examples from the agriculture sector and companies like Apple, it highlights the importance of distinct positioning and community engagement for market success. The conversation emphasizes reframing narratives and adopting sustainable practices to drive meaningful innovation and reshape industry standards.
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