Dan Schultz

Dan Schultz, lead category designer at Schultz Collaborative, specializes in helping agtech companies innovate their product commercialization. In this engaging discussion, he emphasizes the shift from mundane marketing narratives to compelling storytelling. Schultz reveals how businesses can redefine markets through category design, fostering community engagement and sustainable practices. He highlights innovations like Carbon Robotics' laser weeder and the impact of local agriculture in revitalizing rural economies—encouraging a movement toward meaningful industry change.