Facebook Ads Breaking News Podcast My Reaction To The Facebook Ads Debate Between Jordan Menard and Charley T!
Oct 26, 2025
Jordan Menard, a digital marketer with Meta ad expertise, debates Charley T, a marketing consultant focused on cash flow. They discuss the merits of creative volume versus business models in scaling ad spend. Jordan argues for diverse creatives backed by Meta's guidance, while Charley emphasizes foundational business systems. The debate unfolds with contrasting views on evidence standards, testing strategies, and audience reactions on social media. Their conversation highlights the clash between creativity and strategic fundamentals in marketing.
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Creative Volume Tied To High-Scale Efficiency
- Scaling to six figures per day likely requires diverse creative volume to reach many personas and maintain efficiency.
- Konstantinos and Jordan argue creative diversity is the most repeatable path across multiple accounts.
Business Model Strength Amplifies Ad Spend
- Business fundamentals (LTV, repeat purchase, AOV) amplify allowable ad spend but do not replace creative strategy.
- Charley frames business model strength as a lever to sustainably increase CAC tolerance.
Spot And Stop Creative Cannibalization
- Monitor cannibalization and ad fatigue when testing new creatives and pause tests that destabilize proven winners.
- Use daily checks and loop theory to identify when a new creative steals conversions and stop it quickly.
