Jordan Menard
Co-founder of Instant Hydration and experienced e-commerce/media-buying operator known for scaling DTC brands and for his views on creative testing and bidding strategies on Meta.
Best podcasts with Jordan Menard
Ranked by the Snipd community
Nov 13, 2025 • 1h
Am I Wrong About Creative Testing & Manual Bids? Jordan Menard Thinks So.
Jordan Menard, co-founder of Instant Hydration, shares his expertise in scaling DTC brands and media buying. He dives into the nuances of creative testing, describing how to organize and scale winning campaigns effectively. Jordan emphasizes the need for high-volume, high-quality creative while debating the impact of manual bidding in Meta’s ecosystem. He argues that successful scaling blends creative strategies with solid unit economics, stressing the evolving landscape where agency founders are transitioning to brand operators.
Oct 26, 2025 • 2h 56min
My Reaction To The Facebook Ads Debate Between Jordan Menard and Charley T!
Jordan Menard, a digital marketer with Meta ad expertise, debates Charley T, a marketing consultant focused on cash flow. They discuss the merits of creative volume versus business models in scaling ad spend. Jordan argues for diverse creatives backed by Meta's guidance, while Charley emphasizes foundational business systems. The debate unfolds with contrasting views on evidence standards, testing strategies, and audience reactions on social media. Their conversation highlights the clash between creativity and strategic fundamentals in marketing.
