Jordan Menard

Jordan Menard, an entrepreneur and media buyer who transformed from an affiliate marketer to the founder of Instant Hydration, shares his journey. He discusses why thriving in red-ocean markets reflects demand and the keys to maximizing customer lifetime value through consumables. Jordan reveals his experiences scaling multiple CPG brands using Meta ads, navigating trademark battles, and the critical importance of brand trust. He emphasizes building subscriptions for sustainable growth and the lessons learned from the dynamic world of entrepreneurship.

Jordan Menard, co-founder of Instant Hydration, shares his expertise in scaling DTC brands and media buying. He dives into the nuances of creative testing, describing how to organize and scale winning campaigns effectively. Jordan emphasizes the need for high-volume, high-quality creative while debating the impact of manual bidding in Meta’s ecosystem. He argues that successful scaling blends creative strategies with solid unit economics, stressing the evolving landscape where agency founders are transitioning to brand operators.

Jordan Menard, a digital marketer with Meta ad expertise, debates Charley T, a marketing consultant focused on cash flow. They discuss the merits of creative volume versus business models in scaling ad spend. Jordan argues for diverse creatives backed by Meta's guidance, while Charley emphasizes foundational business systems. The debate unfolds with contrasting views on evidence standards, testing strategies, and audience reactions on social media. Their conversation highlights the clash between creativity and strategic fundamentals in marketing.