Charley T

Jordan Menard, a digital marketer with Meta ad expertise, debates Charley T, a marketing consultant focused on cash flow. They discuss the merits of creative volume versus business models in scaling ad spend. Jordan argues for diverse creatives backed by Meta's guidance, while Charley emphasizes foundational business systems. The debate unfolds with contrasting views on evidence standards, testing strategies, and audience reactions on social media. Their conversation highlights the clash between creativity and strategic fundamentals in marketing.