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Power of Ten with Andy Polaine
S4 Ep5: Indi Young - Mental Models and Thinking Styles
Apr 10, 2024
Indi Young, a solution strategist, talks about the importance of understanding mental models and thinking styles that are not fixed personas. She discusses the challenges organizations face in adapting to different ways of thinking and addressing user needs. Indi shares insights on bias, cognitive understanding, decision-making post-pandemic, and working with AI models.
58:44
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Quick takeaways
- People's mental models and thinking styles are not fixed personas, but change based on context, emphasizing the importance of organizations considering diverse perspectives.
- Understanding mental models through city skyline diagrams can aid in supporting various thinking styles and guiding teams towards more inclusive design processes.
Deep dives
The Journey to Purpose-Focused Market Strategy
A market strategist discusses her 30-year evolution from software engineer to developing a method to understand users' diverse thinking styles. She emphasizes the importance of considering the varied approaches and cognitive styles people use when interacting with digital products.
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