Power of Ten with Andy Polaine

S4 Ep5: Indi Young - Mental Models and Thinking Styles

17 snips
Apr 10, 2024
Guest
Indi Young
Indi Young, a solution strategist, talks about the importance of understanding mental models and thinking styles that are not fixed personas. She discusses the challenges organizations face in adapting to different ways of thinking and addressing user needs. Indi shares insights on bias, cognitive understanding, decision-making post-pandemic, and working with AI models.
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ANECDOTE

How Research United A Chaotic Team

  • Indi Young started as a software engineer and was asked to redesign a global call-center interface for Visa.
  • Her research-driven state-machine and schema helped align contractors and shaped the whole product architecture.
ADVICE

Get Sponsors Who Value Longevity

  • Build relationships and secure executive connections before pushing research into an organization.
  • Target stakeholders who care about long-term sustainability, not just short-term exits.
INSIGHT

Research As Qualitative Data Science

  • Indi reframes her work as purpose-focused qualitative data science rather than UX research.
  • That shift emphasises strategy-level market understanding over narrow usability testing.
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