Indi Young

Indi Young, a solution strategist, talks about the importance of understanding mental models and thinking styles that are not fixed personas. She discusses the challenges organizations face in adapting to different ways of thinking and addressing user needs. Indi shares insights on bias, cognitive understanding, decision-making post-pandemic, and working with AI models.

Indi Young discusses the flaws of designing for the 'average user' and the importance of understanding diverse thinking styles. She explains how using data to uncover patterns can lead to more inclusive design decisions. The podcast also explores the harm caused by biased research and design practices, highlighting the need for cognitive empathy and personalized approaches in product development.