Exploring the frustration with low-quality content on the internet and the opportunity for creators. Impact of generative AI on content creators and storytellers, including job losses and brand damage. Misalignment between company values and incentives, urging ethical AI companies and respect for creatives.
The abundance of junk content on the internet makes it easier for original work to stand out and resonate deeper.
The impact of generative AI on creative professionals necessitates the prioritization of creativity and craft in order to preserve their livelihoods.
Deep dives
The Value of Junk and Mediocre Content
The host expresses gratitude towards the abundance of junk, crap, and mediocre content being published on the internet, highlighting how it makes it easier for original work to stand out and resonate deeper.
Concerns about AI in Creative Work
The host discusses concerns about the devaluation of creative professionals and the impact of generative AI on their livelihoods. They share examples of people losing work or being replaced by AI-generated content, and emphasize the need to prioritize creativity and craft in the face of AI tools.
Suggestions for AI Companies and Executives
The host provides five suggestions for AI companies and executives to address the issues surrounding generative AI. These suggestions include supporting external regulation, rebranding generative AI as assistive AI, requiring trainings and certifications, listening to in-house marketers and creatives, and offering resources to help them communicate better with executives.
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Recommended resources to help you do the work AI can't:
Super-Stories (how to shape the same story to teach anything and everything you need to say)
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