Contrasting the Value of Quality vs. Generic Content and the Impact on Creative Professionals

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Recommended resources to help you do the work AI can't:

• The Idea Impact Matrix: how to craft more valuable, original work
• How to create original work consistently (a visualization of Jay's process)
• The paradox of storytelling (how to ensure your work resonates emotionally with others)
• From telling stories to BEING storytellers (the first episode of our Signature Stories series)
• How to differentiate your ideas (the XY Premise Pitch)
• Super-Stories (how to shape the same story to teach anything and everything you need to say)

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