Introduction

We interrupt the current series to bring you this message.

Find and share this rant in essay form.

Subscribe to Jay's free newsletter to become a stronger storyteller. (Sent every other Friday, these essays help you get off the content hamster wheel, escape social feeds, and get the perspective and frameworks you need to write and speak with greater impact, everywhere you show up).

Recommended resources to help you do the work AI can't:

• The Idea Impact Matrix: how to craft more valuable, original work
• How to create original work consistently (a visualization of Jay's process)
• The paradox of storytelling (how to ensure your work resonates emotionally with others)
• From telling stories to BEING storytellers (the first episode of our Signature Stories series)
• How to differentiate your ideas (the XY Premise Pitch)
• Super-Stories (how to shape the same story to teach anything and everything you need to say)

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