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Brain plasticity refers to the brain's remarkable ability to change and adapt in response to experiences and the environment. This capacity can lead to positive growth, enhancing cognitive functions and emotional well-being, while negative experiences can result in detrimental changes to brain structure and function. Engaging in regular physical activity is one of the most effective ways to promote positive brain plasticity, particularly benefiting areas like the hippocampus and prefrontal cortex, which are vital for memory and attention. By incorporating exercise into daily life, individuals can potentially stave off age-related cognitive decline and improve overall brain health.