Earn Your Happy Inside Shark Tank Prep, Making Your Customers OBSESSED & Mom of 5 CEO Routine with Lindsay Mullenger
Nov 5, 2025
In this engaging discussion, Lindsay Mullenger, Founder and CEO of Petite Keep, shares her journey of creating personalized keepsake trunks from a simple problem at home. She reveals how she bootstrapped her brand with just $3,000, harnessed influencer marketing, and navigated the challenges of managing a growing business while raising five kids. Lindsay also recounts her experience on Shark Tank, emphasizes the importance of core values in hiring, and highlights unique customer experience practices that foster loyalty and obsession.
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Handmade Origins Turned Into A Product
- Lindsay built personalized keepsake trunks by prototyping with local sewing rooms and assembling trunks at home.
- She loved imagining each trunk's story while standing in her warehouse every day.
Founder Role Evolves With Team Growth
- Lindsay's CEO role shifted from doing everything to leading a values-driven team as hires scaled.
- She now balances brand passion with learning operations while empowering leaders.
From R&D To Six Figures In Year One
- Lindsay launched after 18 months of R&D and fulfilled early orders by making trunks with an artisan and packing them at home.
- She hit six figures in year one and quit her corporate job to run Petite Keep full time.